marketing leader and strategist
10+ years experience
Worked on and oversaw over 100 campaigns per year
Track record of 40% social growth on avg. per 4 month campaign
15+ certifications
& 5+ years experience as a leader
Marketing leader known for elevating emerging and established brands on a global scale. Guide brands in leveraging online platforms to accelerate visibility and engagement by creating high-performing, data-driven content through a culturally relevant, creative storytelling lens. Proven track record of developing and leading cross-functional teams in delivering compelling, user-focused content across social platforms, email, web, and SMS reaching millions of worldwide users. Thrives in innovative, collaborative environments where the creative is inspired by the data story.
The Keys to My Success ❊
Keeping a Pulse on the Digital Landscape
Staying tuned into emerging platforms, trends, and culturally relevant moments
01Championing the SOCIAL of social media
Building strategies beyond posting to boost brands in the algorithm, expand reach and awareness, and harness the power of community
02Remembering the ‘why’
Rooting all creative in the data story, constantly asking the ‘why ‘ behind activations to ensure impact and reach KPIs
03My Expertise,
tailored to your needs
Throughout my career I have worn many hats when it comes to marketing based on project needs. Here are where my strengths lie:
Social Media Analysis & Optimization
Creating Brand Voice
Establishing Brand Pillars
Ideating, Creating, Editing, and Posting Content
Copywriting
Content Calendaring
Audience Analysis | Growth Tracking
Long Lead Planning For Tentpole Events
Influencer Marketing & Content Collaborations
Real World Activations
Contesting & Sweepstakes
Launch Events
Content Ideation, Creation, Editing, and Posting
Tracked Campaign Analytics
Collecting and building data
Fostering and growing communities
Optimizing CRM methods
Composing communications
Running sweepstakes/contesting
Building out real world events
My Work
Every artist is their own unique brand and business. Zooming out even further, each genre of music comes with their own audience and culture to engage.
Below is a link to some of my favorite campaigns my team and I worked on in the R&B, soul, and hip hop genres.
Beyond being a beloved Korean-American singer-songwriter, Eric Nam is a global brand. From singing, acting, fashion partnerships, TV host, co-founder of DIVE studios, to co-founder of the Mindset app, Eric is an entrepreneur who wears many hats.
Through our campaigns together we have created impactful social moments to help Eric connect with his audience and reach his goals.
NIKI is a globally acclaimed Indonesian singer-songwriter, who has made Spotify history as the most-streamed Indonesian artist with over 4.6B streams globally.
Around NIKI’s “Buzz” album my team and I worked to expand NIKI’s audience, drive sales, and create an impactful experience beyond “out now”.
Lismary Ortiz - Placement & Retail Specialist Lead, Rimas Music
“Ryan demonstrated a deep understanding of the digital landscape, bringing both strategic vision and practical execution to the campaigns we worked on together. He consistently showed a remarkable ability to navigate complex challenges, leveraging data-driven insights and creative innovation to drive impactful results. ”
Get in touch,
let’s create together
While my career shows a lot of experience in music, my passions lie far beyond a song. What drew me to music was how it can impact individuals and communities; that is what I want to do with my work. Every artist I’ve worked with is their own business and brand, providing me experience from new brands ready to break, to heavy hitting global entities (BTS, Bad Bunny, Pitbull, Jorja Smith). Wherever you are at in your journey, I would love the opportunity to create and innovate together.